Ask or upload
Ask a visual or aesthetic question, with or without a photo. A photo gives Curaits more context, but it is never required.
Get one clear decision
Curaits analyses the visual relationships, your question and the relevant context to give you one clear recommendation — with a simple explanation of why.
Visualise when it helps
For decisions that are easier to judge by seeing them, Curaits can visualise the recommended change in your own space, outfit or image.
Find what fits — without the scroll
When products are relevant, Curaits searches the store’s catalogue for the options that genuinely fit your decision. Instead of scrolling through hundreds of products, you get one clear recommendation — or a small number of genuinely suitable choices.
Same intelligence. Different expertise.
Curaits remains a visual decision intelligence wherever you use it. But each participating store can choose how Curaits should best help its customers.
A store may configure Curaits to behave more like a Visual Advisor, Product Expert, Brand Concierge or Sales Advisor.
Visual Advisor
Puts the visual decision first. It recommends a product only when adding or changing something genuinely improves the result.
Product Expert
Uses the store’s catalogue knowledge to help you understand, compare and choose between suitable products.
Brand Concierge
Combines Curaits’ independent visual judgement with factual information the store has provided about its products, collections, materials and expertise.
Sales Advisor
Looks more actively for relevant products, alternatives and complementary items — while still allowing “you don’t need to buy anything” to be the right answer.
The role changes what Curaits emphasises — not what genuinely fits. A store cannot instruct Curaits to recommend an unsuitable product, hide a better visual decision or override its core decision intelligence.
That is the moat.
Knowledge, not control.
Stores can teach Curaits the things a knowledgeable member of staff would know — for example, which collections are important, how products are made, which materials are signature, or which products should be avoided in certain situations.
Curaits uses approved store knowledge as context, while keeping its visual judgement and product-fit assessment independent.
It learns what works for you.
Your taste, remembered
Curaits can learn from the decisions you accept, reject and refine, helping future recommendations become more relevant to you rather than starting from zero every time.
Carry decisions across stores
When you choose to carry a decision with you, Curaits can recognise when something relevant to that decision becomes available in another participating store.
Different store. Same underlying Curaits.
A merchant can change Curaits’ role, store knowledge and communication style. Your visual context and Curaits’ core decision intelligence do not reset simply because you enter another store.
Sometimes the right answer is nothing
Curaits does not have to recommend a product. Even in stores where it is configured to be more proactive, “no purchase needed” remains a valid decision when nothing genuinely improves the outcome.